Marketing Examples & Work Samples

A local pet business — dog walker, groomer, or trainer — needs more consistent leads. We build a simple funnel using the same structure we use for every local service campaign:

1. Local pet business — the starting point, often with great service but weak online presentation.
2. Service page — a clear, mobile-friendly page that explains services, service area, and how to book.
3. Social content — Reels, posts, and stories that show real work, happy pets, and local credibility.
4. Lead form — a simple form capturing name, pet type, area, and service needed.
5. Thank-you page — confirms submission and sets expectations for follow-up.
6. Follow-up — email or SMS sequence that nurtures the lead and drives the first booking.

This is a sample funnel concept. Every real client funnel is customized based on their services, audience, and local market.

A small business with a dated website and scattered online presence wants to show up in Google, Bing, ChatGPT, and Perplexity. Our sample cleanup covers:

• Homepage clarity — one clear headline, one clear service description, and one obvious next step.
• Service pages — dedicated pages for each core service with plain language and local context.
• FAQs — real questions customers ask, answered clearly to earn featured snippets and AI citations.
• Schema markup — LocalBusiness, Service, FAQPage, and BreadcrumbList structured data so search engines parse the site cleanly.
• Sitemap — an updated XML sitemap that includes every indexable page.
• llms.txt — an optional machine-readable summary of the site. No search or AI system requires it, but it is a tidy index of what the site offers.
• Internal links — logical connections between services, blog posts, and contact pages so visitors and bots can navigate easily.
• Stronger CTAs — every page ends with a clear, relevant action instead of a dead end.

This is a sample cleanup concept. The actual scope depends on your current site, content, and goals. See our AI search visibility service page for more detail.

A neighborhood business wants to increase foot traffic and local inquiries. We design a sample campaign that looks like this:

1. Local business offer — a specific, time-bound offer or service bundle designed for the neighborhood.
2. Neighborhood-focused messaging — copy and creative that speaks to local streets, landmarks, and community identity.
3. LinkNYC creative concept — eye-catching kiosk ad visuals that reach commuters and pedestrians in the service area.
4. Landing page — a fast, mobile-friendly page that repeats the offer, adds trust signals, and makes booking easy.
5. Lead capture — a simple form or click-to-call button that removes friction from the next step.

This is a sample campaign concept. Real campaigns are tailored to your neighborhood, budget, and seasonality.